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An integrated media viewer differentiates Videomaster from some of its video-conversion rivals. The installation takes some time. After loading an AVI, MPEG, or Flash video file, you select the format into which you want to convert it, whether it’s AVI, Flash, or an animated GIF. Before starting the conversion, you can view the file through the program. Minimal editing functions let you grab and convert a scene from a longer clip. You select the location for the converted output, and pick from among 10 audio and video encoders. If you abort the conversion, the program makes an output file anyway. The conversion doesn’t take much time, although the output file quality can be somewhat diminished. The program doesn’t perform batch conversion, so professionals likely will need to look elsewhere. However, amateurs with a taste for Web video may find that Videomaster fits their needs.